You see, as the color of blood, red could be splattered around everywhere until the stages were literally dripping. The problem with that was, it would just end up being another crappy violent video game. So I hit another wall and had to keep on thinking… Instead of a game about killing, what if MADWORLD was a game where killing and being killed were made completely over-the-top and unrealistic? I thought, if we did it that way, then how would turning the stages red with blood come off? If we made a game that was based around over-the-top, slapstick violence, you would be laughing as you did all these crazy acts. There’s never been a game like that before… — MadWorld Director, Shigenori Nishikawa