Nintendo occupies a different space to us in that regard as well, in that [the Wii] isn’t an online connected platform, it isn’t high definition, it doesn’t offer the scalability we offer in the SKU lineup and the storage ability. … I certainly think we do have an appetite for getting into those broad family genres, and that part of the strategy will continue to be so, but I think we clearly want to appeal to all tastes. Our aspiration is to win overall, and to do that we need to continue to bring content to all the different genres in the market, with Xbox Live at the heart of that. – Chris Lewis, VP of the Interactive Entertainment Business for Microsoft EMEA