A portion of an Economist interview with Shigeru Miyamoto…

Q: Where will the next wave of innovation come from?

A: Of course, even if I have something in mind, I am not in a position to say anything about that! But one thing I can say is that I am realising the increasing potential for video games. Not long ago, the hardware manufacturers were simply competing in terms of which company could come up with the most sophisticated computer graphics, rendering technologies and so forth. But today we are seeing the competition from a different perspective. People are asking what kind of gameplay experience particular hardware can generate. At Nintendo we are trying to see video-game technology from the perspective of how we can integrate some of these technologies into daily life, like the Wii Fit.

Q: What about online gaming?

A: It is often said that Nintendo was rather late in advancing into the network world. Actually we simply wanted to take sufficient time to make it a proper business, and make it as comfortable an environment as possible for consumers. Starting from the launch of the Wii, we became more proactive. I think it is obvious that when everyone is connected online, there will be enormous opportunity for me to create something really unique. But my job is to try to entertain as many people as possible, and I see all Wii owners as the audience. Of course, we have Mario Kart, which can be played online by multiple people. So we are gradually expanding the experiences using the internet, but my own personal focus is to try to entertain people, even if they are not connected to the internet. That is my first priority.

Q: What do you say to people who say video games are too violent?

A: I say all media have good aspects and bad aspects. The fact is that cartoons, manga, were regarded as something really bad for the young people in Japan. But I was raised by reading a lot of manga, and thanks to that kind of experience, I have my job, I have my career.


Full interview here