“We have loyal partnerships with THQ, 2K and Capcom, but we’re also looking for other publishers in order to identify the best companies for certain IP. The most important criteria for any firm we work with is understanding how to translate a Nickelodeon brand into a unique game. Currently, we work with publishers who live and breathe the brands like we do – and we’re looking for that level of passion. We’d also need someone with a financial commitment, and the understanding that longevity is needed in order to grow a brand.” – VP of video games, music and special products for Nickelodeon, Arwed-Ralf Grenzbach