“For me, you are a gamer or non-gamer. I think most of you know that you can spend ten or twenty hours on an internet flash game and have not realized. The guy who plays these games regularly – he’s a core gamer. Someone who is fifty-years old who only plays Brain Training, but plays it like a core gamer is a core gamer. I don’t like this word casual so much. Because people consider that casual needs to be something easy. If you’re good at any game you can play at a high difficulty level. Take Tetris. There is incredible gameplay, it’s very simple, very easy to understand, but it’s also very different. I think a game can be a light enough to enjoy and for all gamers to become a core gamer on it. There is no casual gaming. There is just a different way to play.” – Nintendo Europe’s senior marketing director Laurent Fischer