Here are just a few quotes from the article. You should probably check it out your self

“A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn’t know it yet,” -Kaplan

“Just look at the way people consume entertainment today. The idea that you would spend hours playing video games is just not real anymore,”-Matthews

“It was one of our biggest [campaigns] in terms of impact, although the actual [media] spending was about the same as the year before,” Harrison said. “We didn’t just double our budget to blanket both audiences [gamers and non-gamers].

“In our PR, we’ve always done outreach, but in this case, when we noticed something interesting happening online -like the weight loss using Wii Sports – we would draw it to the media’s attention,” he added. “The little things that kept showing up were picked up and blown out in marketing. … When we saw what people were doing or how they were getting creative, we would move on it.”

Check it out HERE