Nintendo investor meeting: Iwata takes responsibility for 3DS, takes 50% pay cut
Information comes from David Gibson twitter who is attending a Nintendo press event in Japan.
Iwata on the 3DS
- Business is shifting towards 3rd party reliance, want to strengthen
- For gamecube missed pric cut opportunity and this influenced 3ds decision to cut price, cash balance enables decision to cut price
- 3D alone won’t provide full satisfaction, other features important
- Wiiu is not limited to tv, is multiscreen and believe it is dramatic change from wii, believe tvs will be online and connect to smartphones
- Need to be more flexible and work with other platforms and use them. Hardware+soft brings value
- No intention to sell ip on other platforms,but need to take advantage of other platforms they don’t have to increase the value of software
- Not concerned about people getting tiredness from 3d, will be doing software that is not 3ds focus, perhaps digital side
- For 3ds and wiiu we are strongly aiming on digital side
- Digital is where we are yet to expand and where we are aiming for, been doing trial and error so far
- Plan very soon to announce strategy for combination of digital and packaged and synergy between the two
- Original DS at 15000yen was not profitable and 3ds is further unprofitable, as volume expands cost down effect
- On price cut large us retailer told them “feel like christmas is already here”
- Iwata taking responsibility for 3ds,, taking 50% salary cut and other execs 30% cut, reduced bonuses too
- Retailers decide over summer for xmas, developers won’t then reduce plans for next yr
- Price cut now because 1) so install base higher ahead of own title launches and hence success 2) message to developers and retailers
Wii U
- WiiU won’t play dvd or bd discs thinking the incremental cost-royalties wasn’t worth it
- WiiU online is being designed with 3rd party now, will include sns,not as rigid as have been in the past
- Nintendo think wiiu will attract first person shooter games which were unable to be offered on wii
- Wii sales will focus on late adopters and hence peak more in holiday season
- Nintendo analyst meeting – said 43% of players only play nintendo hardware, 30% on nintendo and others but only 23% exclusively non-nintendo
July 28, 2011
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