Nintendo World Store Mario Kart Launch Party
WHAT: Nintendo celebrates the highly anticipated release of Mario Kart® Wii and the companion Wii Wheel™ accessory with a fun-packed launch party at the Nintendo World store in Rockefeller Plaza. Participants can compete in the Mario Kart Wii Challenge for a chance to compete against racing enthusiast and actor Jason Priestley. Excitement will run high as drivers of all ages gather for a sneak peek at the game, plus an opportunity to wrap their fingers around the Wii Wheel, a wireless steering wheel accessory for the Wii Remote™ controller that makes it easy for anyone to pick up and play. Fans can enjoy Nintendo-themed giveaways and special premiums such as personalized Mario Kart driver’s licenses.
Mario Kart Wii makes its official debut in U.S. stores on Sunday April 27, and will be packaged with the Wii Wheel accessory. For the first time ever in the Mario Kart series, players can control their vehicles with a simple turn of the Wii Wheel. The game also introduces a host of new courses, vehicles and eye-popping battle arenas, plus the ability to compete online with drivers from around the world using Nintendo® Wi-Fi Connection.
WHO: Jason Priestley, along with parents, teens, kids, Mario Kart fans and video game fans of all ages. Priestly rose to fame on Beverly Hills, 90210 and has since become a force in the world of racing. A former driver and race analyst, Priestley now co-owns the Rubicon Race Team, which will race in its first Indianapolis 500 in May.
WHEN: Saturday, April 26
Nintendo World opens: 9 a.m.
Event: 2 – 6 p.m.
WHERE: Nintendo World
10 Rockefeller Plaza
New York, NY 10020
* Racing enthusiast and actor Jason Priestley racing against finalists
* Lines of consumers waiting to experience Mario Kart Wii before launch day
* Fans trying out the innovative Wii Wheel for the first time
* Families playing Mario Kart Wii together
* Eager consumers gathering to test-drive games and receive Nintendo premiums