Nintendo has announced some new records set this past weekend over Thanksgiving, as US Nintendo sales top $250m during the five-day period.
The Nintendo Switch actually set two new records from Thanksgiving to Cyber Monday: it became the best-selling Nintendo console in US history for that period, surpassing even Wii system sales. The Switch also had its best-selling week ever in the US. In fact, according to Adobe Analytics, the Switch was among the most-purchased items online on Thanksgiving Day and the overall top-selling video game product online for the Black Friday-Cyber Monday period.
According to Nintendo, strong demand resulted in shoppers buying more than $250 million in Nintendo products from Thanksgiving through Cyber Monday. This total accounts for video game systems like the Nintendo Switch and the Nintendo 3DS family, as well as retro systems like Nintendo Entertainment System: NES Classic Edition and Super Nintendo Entertainment System: Super NES Classic Edition. It also includes all Nintendo-produced games and accessories. Total US hardware sales for Thanksgiving through Cyber Monday increased 45% over the same period in 2017.
Nintendo is quick to point out that this news doesn’t even take into account that they still have one of this year’s hottest games yet to be released, with Super Smash Bros. Ultimate hitting the Switch on December 7. The highly anticipated game has already broken a couple of records before even becoming available: it’s not only the most pre-sold Nintendo Switch game of all time, but also the most pre-sold Super Smash Bros. game ever in the series.
Here’s the full list of sales data released by Nintendo today. Unless otherwise noted, the following data covers November 22 to November 26, and is specific to the US only:
- Nintendo Switch hardware sales grew 115 percent compared to the same period in 2017.
- Lifetime sales of Nintendo Switch, which is entering only its second holiday season, have reached more than 8.2 million units.
- Sales of first-party games, including digital downloads, topped 1 million units Nov. 22-26, beating 2017’s totals by 78 percent.
- Nintendo Switch games Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! have hit combined U.S. sales of more than 1.5 million units since their Nov. 16 launch.
- Super Mario Party surpassed lifetime U.S. sales of 1 million units, becoming the fastest-selling game in the Mario Party series and the fifth million-selling first-party Nintendo Switch game in the U.S. alone, joining The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey and Splatoon 2.
- Thanks in part to strong Thanksgiving to Cyber Monday sales, the total installed base for the Nintendo 3DS family of systems has hit 22 million.
- Additionally, after 12 months of availability, lifetime combined sales of the Pokémon Ultra Sun and Pokémon Ultra Moon games crossed 2.2 million.
Classic Gaming Systems
- Also aided by strong Nov. 22-26 sales, the Super Nintendo Entertainment System: Super NES Classic Edition system surpassed lifetime sales of 2.5 million.
- And the Nintendo Entertainment System: NES Classic Edition system surpassed lifetime sales of 2 million.
Did you contribute to Nintendo’s record-breaking sales this past weekend? Let us know your most recent purchase in the comments section below.