REDWOOD CITY, Calif. – June 3, 2010 – And the FIFA World Cup Trophy goes to … Spain! Electronic Arts (NASDAQ: ERTS) today declared the winner of the 2010 FIFA World Cup South Africa™. Using the market-leading EA SPORTS™ soccer engine that drives 2010 FIFA World Cup South Africa™ on the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system, EA was able to simulate the 2010 FIFA World Cup and test all 32 teams under the same conditions they will face in the weeks ahead. It was determined that Spain will defeat Brazil 3-1 at Soccer City on July 11 to win its first World Cup.
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June 3, 2010 – To support the highly anticipated launch of Tiger Woods PGA TOUR 11 on June 8, EA SPORTS today released a new commercial and the first in a series of online videos, that highlight two key enhancements to this year’s game – the Ryder Cup and team golf. The creative extensions feature various golf professionals including Tiger Woods (U.S.), Rickie Fowler (U.S.), Ian Poulter (England) and Edoardo Molinari (Italy).
The commercial (“Welcome to Team Golf”) and first online video (“Curling Meets Golf with Tiger Woods”) debuted today on the EA SPORTS Tiger Woods PGA TOUR 11 Facebook page. The spot will appear nationally on June 6 during the NBA Finals on ABC. The commercial and other media-rich banner ads will appear on various popular sports and gaming websites beginning on June 4.
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