Guildford, UK., April 27, 2010 – The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that the critically-acclaimed The Sims™ 3 is in development for the PlayStation® 3 computer entertainment system, Xbox 360® video game and entertainment system, the Wii™ and Nintendo DS™, and will be available this fall. Millions embraced the launch of The Sims 3 on the PC/Mac last summer making it the biggest PC launch in EA’s history and going on to become the #1 best-selling PC title in 2009*. The groundbreaking The Sims franchise has continued to gain momentum, remaining a worldwide cultural touchstone for its enormous and growing fan base.

“We’re bringing players the best console and handheld game for The Sims franchise to date and are excited to offer a unique experience for all types of gamers on their platform of choice,” explained Sam Player, Executive Producer at EA. “Building on the unique traits system, living open neighborhood, lifetime wishes, and endless customization options, we’ve tailored each platform of The Sims 3 with exclusive features to allow for even more control, creativity, and connectivity.”

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“it is what it is (referring to the curse), but I look at it as a challenge. This game is driven by the fans, so it means …
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MIDLOTHIAN, VA – April 26, 2010 – SouthPeak Games, in cooperation with Nobilis Publishing, today announced they will introduce two new Nintendo DS™ titles, Moto Racer and Cookie Shop which will be available exclusively at Toys“R”Us stores across the country and online at Toysrus.com beginning this Spring.

Based on the popular Moto Racer motorcycle racing series, which has sold over seven million units to date, Moto Racer DS brings the fast-paced arcade gameplay of the series to the popular Nintendo DS platform featuring more than 40 different tracks and revolutionary handheld racing controls utilizing the stylus. In addition to its superb control options, Moto Racer DS brings a precedent of depth to the handheld racing genre with five different camera angles, over 35 completely unique motor bikes, tons of daring tricks and up to eight-player wireless multiplayer.

Cookie Shop, jam-packed with irresistibly cute characters and endless gameplay options, is designed to appeal to sim fans of all ages.  In Cookie Shop, players have a chance to run their own boutique of delectable delights, collecting new recipes for scrumptious confections while making friends with other shopkeepers along the way. Cookie Shop also offers players the chance to get their hands on over 200 un-lockable recipes, a mall full of delightful characters to visit with and loads of customizable goodies including shop items and clothing.

“Moto Racer DS and Cookie Shop both provide superb experiences for players looking for entertainment options that can be enjoyed by the whole family,” said Christinna Bullard, Regional Account Manager at SouthPeak.

Moto Racer DS and Cookie Shop, both developed by Nobilis, will be available exclusively at Toys“R”Us stores and online at Toysrus.com this Spring.  Both are rated E for Everyone by the ESRB.  Visit www.southpeakgames.com for more details.

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Games Released in Europe:

Nintendo Wii: – 2010 FIFA World Cup South Africa – Iron Man 2

Nintendo DS: – Diva Girls: Ballerina – Diva Girls: Princess on Ice 2 …
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