The Rock Band Network Gives Artists and Record Labels Tools to Author, Promote and Sell Music for Download via the Rock Band Platform

CAMBRIDGE, MA and NEW YORK, NY – July 17, 2009 – Harmonix Music Systems and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced the Rock Band Network, a ground-breaking initiative that gives musicians and record labels the ability to author their own original recordings into gameplay files and sell their music as playable Rock Band tracks through the newly-created Rock Band Network Music Store. The introduction of the Rock Band Network marks a fundamental shift in the exposure music games can give emerging and established artists through innovative technologies that will open new revenue streams and promotional avenues.

“Our goal with Rock Band has always been to go beyond making music games and create a true music platform,” said Alex Rigopulos, CEO and co-founder of Harmonix. “With the Rock Band Network, we’ve evolved the platform to its next logical step, giving players access to an incredible amount of new music by putting the professional tools we use in the hands of the artists themselves.”

“The Rock Band Network enables songwriters and musicians – at any stage of their careers – to create their own paths through the interactive music realm,” said Paul DeGooyer, Senior Vice President, Electronic Games and Music, MTV Networks Music Group. “Our download store has been an extraordinary success, and it’s exciting for us to provide access to our platform through this uniquely elegant solution.”

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