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Pokemon announces expanded retail presence at Toys “R” Us stores nationwide

Bellevue, WA — February 9, 2009 – Today, Pokémon USA, Inc. announced that it has expanded its retail presence for Pokémon® in Toys”R”Us stores nationwide through 2009. Dedicated areas at the entrance of the “R” Zone video game departments now showcase a variety of Pokémon merchandise, including the top-selling video games, the Pokémon Trading Card Game (TCG), TV and movie DVDs, select TOMY products that are making their U.S. debut, and a full range of Pokémon toys from JAKKS Pacific, Inc. Starting in April, Toys”R”Us Times Square, the company’s International Flagship store, will highlight the Pokémon brand in a dedicated boutique through the remainder of the year. Toys”R”Us stores nationwide will also host retail events throughout 2009.

The expanded Pokémon area within Toys”R”Us stores spotlights several popular Pokémon video game titles, leading up to one of the most anticipated titles of the year-Pokémon Platinum Version for the Nintendo DS™ system. The dedicated area also features a wide selection of TCG expansion sets for the Pokémon: Diamond & Pearl Series and the newest Pokémon TCG: Platinum expansion. Additionally, the section includes a broad assortment of DVDs, strategy guides, and other toys from JAKKS Pacific.

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