Santa Monica, CA – October 22, 2008 –Activision Publishing, Inc. (Nasdaq: ATVI) today announced the third and final chapter of the popular The Legend of Spyro™ video game trilogy, The Legend of Spyro™ Dawn of the Dragon, is currently available at North American retailers. The game features legendary leading men, Elijah Wood (Frodo Baggins in The Lord of the Rings trilogy) and Gary Oldman (Sirius Black from the Harry Potter films), who will reprise their roles as Spyro and his mentor Ignitus, as well as Hollywood talents Christina Ricci, Blair Underwood, Mark Hamill and Wayne Brady.

“This year is Spyro’s 10th anniversary and players are definitely going to see noticeable advances in The Legend of Spyro: Dawn of the Dragon on the next-gen machines,” said David Pokress, vice president, global brand management, Activision Publishing, Inc. “This latest chapter in the Spyro franchise introduces fun new faces and entertaining game elements like flying at any time and drop-in/drop-out co-op, with both Spyro and Cynder.”

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“(the show will) welcome all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment …
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This is one of the displays at the Nintendo World store in NY.