More than 70 International Speakers Highlight GCAC 2008 Program

SINGAPORE – September 16, 2008 – The organizers of the GC Asia Conference (GCAC), today announced that Michael de Plater of Ubisoft Shanghai will round out this years conference with its keynote focusing on, “The Whole Equation – The Creation of New IPs.” In addition to the keynote, GCAC announced a top-notch line-up of over 70 renowned speakers, addressing key industry topics in over 50 sessions.

Mr. de Plater’s keynote will explore the effects of the role of creativity in game development utilizing lessons learned from the experience of developing Total War, an original PC franchise created by an independent UK studio versus Tom Clancy’s: EndWar which is a first party game with a major license, developed by Ubisoft Shanghai for multiple console platforms. He will also answer the question, “In the era of games for everyone and new platforms like the iPhone, how can AAA licensed, blockbuster projects empower creativity for developers and make bigger profits for publishers?”

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