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NICKELODEON KIDS AND FAMILY GROUP FORMS NEW

GAMES AND VIRTUAL WORLDS DIVISIONS

Dave Williams Named Senior Vice President and General Manager, Games Group;

Kyra Reppen Tapped as Senior Vice President and General Manager, Virtual Worlds Group

NEW YORK-June 17, 2008-To provide its audiences with more innovative gaming and virtual world experiences, Nickelodeon Kids and Family Group has formed new Games and Virtual Worlds Groups. Dave Williams will run the Games Group and Kyra Reppen will lead the Virtual Worlds Group, both under the title of Senior Vice President (SVP) and General Manager (GM). The announcements were made by Steve Youngwood, Executive Vice President, Digital Media, to whom Williams and Reppen report.

“With these two dedicated teams, our new gaming and virtual world divisions will further enable us to create even more relevant content and foster innovation in the virtual world and gaming spaces,” said Youngwood. “Dave and Kyra have built great momentum in their respective areas, and will provide more engaging experiences for our audiences in their expanded leadership roles.”
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New York, NY— June 17, 2008 — Take-Two Interactive Software, Inc. (NASDAQ:TTWO) today responded to Electronic Arts Inc.’s (NASDAQ:ERTS) announcement that it is extending for a fourth time its unsolicited conditional tender offer to acquire all of Take-Two’s outstanding shares.

As reported by EA, only 6,139,824 of Take-Two’s outstanding shares, or approximately 7.9% of the total, tendered into EA’s offer as of 5:00 p.m. Eastern time on June 16, 2008.

“The latest extension of EA’s unsolicited, highly conditional tender offer does not alter the fact that their proposal still significantly undervalues Take-Two, a fact that is reflected in the overwhelming number of stockholders who still have not tendered their shares,” said Strauss Zelnick, Chairman of the Board of Take-Two. “Our Board of Directors remains in unanimous agreement that the proposal is contrary to the best interests of Take-Two stockholders, and the Board continues to recommend that stockholders not tender their shares to EA. The Board remains focused on the strategic process that began formally on April 30 to consider all alternatives to maximize value. We believe that these alternatives, which may include a business combination or remaining independent, will deliver greater value to stockholders than the current EA offer.”

Ben Feder, Chief Executive Officer, commented, “Take-Two’s vast potential to create and enhance stockholder value has become even more evident in recent weeks, with the runaway success of Grand Theft Auto IV, a product pipeline that is one of the strongest and most creative in our history, and continued operational and financial progress. We believe that any alternative we consider must fully reflect the value we are creating and capture that value for the benefit of our stockholders.”
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