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Popcorn Arcade TV Marketing Campaign in time for the Easter Bunnies Spend

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London, 16th November 2007, Stourbridge, England. Data Design Interactive – a successful video games publisher and games developer, today revealed details of its TV advertising campaign for the Popcorn Arcade range of Wii titles. The campaign is set to run for the whole Easter Holiday period with the adverts showcasing the great range of games available on the Popcorn Arcade label. The titles (Kawasaki Quad Bikes, Mini Desktop Racing, Ninjabread Man, Billy Wizard and Myth Makers Super Kart GP) are all priced at £19.99 and form part of Popcorn Arcade’s strategy of building a portfolio of Wii titles at affordable prices.

The UK TV campaign signifies Popcorn Arcade’s biggest ever advertising spend following the continued success of its titles at retail. The adverts will run for 6 weeks on the following channels – Pop TV, Cartoon Network, Cartoon Network 2, Boomerang, Cartoonito and Jetix. Popcorn Arcade will follow up this campaign with regular monthly TV slots to coincide with its monthly release of new titles through the busy Summer Holiday period, additionally supported by adverts across print and online. Further campaigns will then continue in the run up to the busy Christmas period.

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IGN Voice Chat Summary is the new name for the Wiik in review podcast.

Smash Sales:
-1.4 Million copies in 8 days
-1.8 Wii units produced every month
-875,000 Day 1

Obscure: The Aftermath:
-480i, 4:3, 60fps, $29
-Stiff Animation in parts
-Drop in, drop out 2 player.

Pro Evolution Soccer:
-8.6, “absolutely killer, absolutely sick”
-2 Players, online, great sports game in general, “using the wiimote is badass”

Wii Love Golf:
-Online mode for America with Mii usage.
-Zak and Wiki character.

Reggie:
-The game could be Kid Icarus, they know it exists, but it could not be.
-They hope its not Kirby,Icarus or DK, the games they already know about. Do hope its Pikmin or something else cool, unknown or new

Mario Kart Wii:
-Battle Mode. Fun. Going to be the main draw for people.
-They have a remake of block fort, but its not quite block fort, 70% old block fort.
-They like the DK skate park
-Sand level, Swamp Level, Snes Mario Kart battle level 4.
-Battle mode team based 12 players is badass’d
-Online looks like you’ll be forced either red or blue team

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With this guitar there is no need for a Wii controller, it works by itself. Here are some details:

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