GN: So, EA’s announced a new boxing title in Facebreaker. What do you think that’s going to add to the marketplace?

Moore: Yes, Facebreaker. It’s a very different kind of game. Think of “Fight Night” as Muhammad Ali, an authentic boxing experience, and, quite frankly, think of Facebreaker as one of my favorite titles of all-time, Ready 2 Rumble Boxing. It’s a different type of game, it’s an arcade boxing game.

When we look at our consumers, we talk about it, there are people who want to play authentic boxing, and there are people who want that more arcade style of play, and that’s what Facebreaker represents.

IGN: Are there any plans to announce any more titles in the near future?

Moore: There will be more announcements that will be, if you will, licensed intellectual property that will be, quite frankly, looking at the more casual consumer that we see as a bigger force in the business. We need to do better on the Nintendo platforms, and we intend to do that. It’s a different type of game mechanic that the Nintendo Wii consumer, in particular, can play. Fight Night is a great franchise, you bet we’re gonna continue to create games like Fight Night. Round 3 was a phenomenal game for us and did around $140 million in revenue on a worldwide basis, but we think there’s a different type of consumer that loves boxing games and doesn’t want the authentic simulation game that we currently offer.

IGN: With regards to Madden, it’s been a few years since EA obtained the exclusive license. How do you feel about Madden’s progression and where do you think Madden’s development is going? What do you see in the pipeline?

Moore: One of the things we look at is quality, and while we are the exclusive license, it doesn’t mean that the development team sits on their hands and doesn’t innovate. I’m very proud of the fact that this year, we had our best Metacritic rating in three years. Sports games are tough with Metacritic ratings because they’re not new IP. Madden’s in its 19th year this year, it will be the 20th anniversary next year. To get Metacritic ratings of 80+ is always a proud moment for the Tiburon team, it continues to sell eight to ten million units worldwide over its duration, it’s a powerhouse. For a video game to sell top ten for two decades, I can’t think of anything else that could do that.

IGN: At this point, with the 20th anniversary coming up, are there any plans to do anything special regarding the anniversary edition of Madden?

Moore: Oh, you bet. You don’t let a 20th anniversary go by without doing something special. We’ll be making some announcements maybe around the NFL Draft in April about what Madden fans can expect, since we have a huge opportunity to do something special.

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