Season 6 Winner Along With Show’s Key Celebrities And Contestants To Be Featured In The Game

NEW YORK, NY (December 8, 2009) – Atari Inc., one of the world’s most recognized brands, and The Weinstein Company, executive producers of the award-winning reality series Project Runway, announced today that the initial videogame based on the mega hit-TV program, will strut its way to retail on March 2, 2010, releasing within season seven of the program. The Project Runway videogame will be released exclusively for the Wii™ system and is being developed by Tornado Studios.

A must have “accessory” for series fans, Project Runway the videogame will put players in the role of aspiring fashion designer. Similar to the show, players will be presented with a range of theme challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title will feature the show’s key talent, Tim Gunn, Heidi Klum, Nina Garcia, and Michael Kors as well as the top eight contestants from season six including reigning Project Runway winner Irina Shabayeva.

In addition to the core reality show competition, the Project Runway videogame for Wii™ will include a variety of fun, family friendly game features inspired by the content from the show. These include:

· an interactive garment studio
· a fashion career mode
· hair and make-up studios
· a Wii Balance Board-compatible catwalk game
· a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer.

TWC spokesperson David Glasser said: “We are so thrilled about our new partnership with the Atari team and are especially pleased to present Project Runway fans with this new and exciting experience.”

For more information, please visit www.atari.com.

ABOUT PROJECT RUNWAY
Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television’s most talked about shows and, during its first season on Lifetime, Project Runway is the most watched reality program on basic cable in 2009 among Women 18+.

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