“The consumer response has been very strong to the price reduction. There are literally millions of consumers out there who want a Wii and had been on the sidelines. They’d been waiting for that little nudge to go out and pick it up – the price decline, the sampling, the launching of key software like Wii Fit Plus – we believe it’s what’s pushing them over the edge to get into the category.” – Reggie Fils-Aime

I know some people personally who have been waiting for a price drop to purchase a Wii, and are very pleased with the price of it now. How much do you think the price drop will help the Wii sales?

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