Reggie: Talks Wii Life Span and More
Given that, one wonders if you ever need to develop a new console. How long does this generation last? Are there any plansto develop a new console soon?
We believe the role of a new console, a new system, is to bring great new entertainment ideas to life. We launched (the Wii and DS) those systems when we had great ideas that would benefit either from a touch screen or from a Wii remote. We will consider the launch of new consoles when we have got great new entertaining ideas that can only be done with a new console. As we sit here today the Wii console has a long run ahead of it, (the DS too). At some point we will launch the DSi here in the Americas. So as we look at the near term for us its all about maximizing the opportunity with the (Wii and DS).
Some suggest there will never be a next generation of consoles, due to the imminent rise of online gaming. Do you buy that idea?
I don’t buy some of the core propositions. We have seen with our own systems that the consumer wants an experience that today is better delivered via packaged content. There can be add-ons and additional content but the sheer amount of entertainment enjoyment — 50, 60 hours – is pretty difficult to provide through an Internet connection. So I believe that certainly in the near-term the current approach of packaged software with some additional online play that works from a community standpoint and a content creation standpoint is probably the model.
Now that Microsoft just cut prices on the Xbox, you are the only console maker to not cut prices. Will you?