“Our ambitions are to continue to be a profitable publisher, and we’d like to maintain our current market share and publisher ranking. And with the breadth of titles we have on multiple formats, I think we’re well placed to do that. Sega could very easily be a publisher that brings out Football Manager, Virtua Tennis, Total War AND Sonic to the market. But to have an all year round line-up, then we need to look outside of our portfolio. New IP is a challenge, which we can see at the moment with many titles probably not achieving their expected levels of sell through.” – MD for Sega Europe North Alan Pritchard

“We’re performing well on Nintendo formats, and we’d like to maintain that. One way of doing that is with new original titles such as The Conduit and Mad World, as well as the more familiar SEGA franchises; Sonic, House of the Dead and more casual targeted software.” – UK sales director John Clarke