SEGA of America had a rough year, that’s no secret to anyone. This year has brought a lot of restructuring to the SEGA business model, with the possibility of a switch of focus to the smartphone market. With that, SEGA has decided to forgo a booth at this year’s E3.

Check out the statement from SEGA below.

“Over the next months, SEGA of America will be focusing on the restructure and relocation to Southern California, and we have decided to not attend E3 with our own booth this year. With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year’s E3 show.”

The giant Sonic towering over the E3 skyline will be missed.