Blanket PR term cunningly used in press release guff to repel any accusations of simplicity, shallowness, dullness or a complete absence of traditional gameplay in any given product. [Alternatively: Casual Gamer, someone who plays Bejewelled at work and got a Wii for Christmas in 2006]

“Wii Mini-Game Hand-Flinging Madness 5 is the latest in the popular casual gaming series, giving casual gamers exactly the casual gameplay their casual needs demand – lots of casual arm waving!

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