“At this milestone, we want to thank players of The Sims everywhere for making The Sims such a worldwide phenomenon. The Sims has been an interactive experience for people around the globe to explore their passion for creativity and we’re thrilled to be a part of that. From building houses and relationships, from the first kiss to a toddler’s first step, from kitchen fires – and even visits from ghosts, players have told more than 100 million unique and fun stories! – Rod Humble, Head of Studio for The Sims Label

“The Sims is truly unique in the world of interactive entertainment because it attracts creative people around the world of all ages and both genders. Because of the open-ended creative freedom that players experience with the game, The Sims has universal appeal like no other game franchise. We thank players everywhere for their creativity, sense of humor and strong sense of community that has made The Sims the cultural phenomenon it is today.” – Nancy Smith, President of The Sims Label

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