“I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers’ attention.” – Sony’s Kaz Hirai

I disagree with this in so many ways. It is true that all forms of media are competing for space in peoples lives. It happened with Radio when TV came out, it happened with broadcast TV when cable came out it is happening with all TV with the Internet. When a new media comes along people and advertisers (thats another topic) gravitate to that new media. I think more and more people are switching from TV watching at night, to game playing. I think we will see more and more of this trend as my generation, and the ones under, grow older. Thanks to the Wii, and the other systems, video game playing is coming as much part of peoples lives as TV.