“It’s popular with youngsters and older people because of its ability to translate a player’s physical movement onto a screen. This is not just a machine for hardcore gamers (which tend to be young males); it takes video gaming beyond that select group. Adults love it too. The Wii is simple to use and you have to get physical with the remotes that have motion sensors. Play tennis, for example, and you use the hand-held Rumbler remote as a racquet which provides tactile feedback.” Liesl Loubser, CEO of HDI Youth Marketeers