– 70 percent of recent video game/game systems buyers say that they get “some” or “significant” influence from television
– 54 percent of recent video game/game systems buyers say that they get “some” or “significant” influence from online video
– nearly half of 18 to 24 years old have purchased video game products recently: influenced by television (84.9 percent) and online video (64.6 percent)
– 57.5 percent of recent video game/game systems buyers say that they get “some” or “significant” influence magazine ads
– Magazine ad influence by sex: males to females (61.4 vs. 53.4 percent)
– Magazine ads: 25-to-34-year-old consumers are most influenced (68.3 percent)

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