The survey, to be repeated on an annual basis, revealed that 74% of consumers respect brands that are ‘constantly moving forward’. In addition, 85% said they want new products to make their life easier, although 60% are against the idea of creating something new for the sake of it.

The top 20 innovative brands are:

  • 1.  Sony
  • 2.  Apple
  • 3.  Microsoft
  • 4.  Virgin
  • 5.  Nokia
  • 6.  Dyson
  • 7.  Nintendo
  • 8.  Tesco
  • 9.  Sky
  • 10. Panasonic
  • 11. Honda
  • 12. Samsung
  • 13. Google
  • 14. Phillips
  • 15. Dell
  • 16. Toyota
  • 17. eBay
  • 18. Amazon
  • 19. BT
  • 20. Toshiba

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