“We found through research that girls are gamers; they just aren’t traditional gamers. Girls are clearly interested in playing video games. They just don’t want to play the same games their brothers play. The Games for Girls segment is growing three times faster than the DS market as a whole, and the top six third-party brands on the DS are targeted at girls. We’ve only just begun to tap into this market.” – Tony Key, vice president of marketing for Ubisoft

Anyone not of the male gender want to comment on this?