Ubisoft – Girls don’t want to play the games their brothers play
“We found through research that girls are gamers; they just aren’t traditional gamers. Girls are clearly interested in playing video games. They just don’t want to play the same games their brothers play. The Games for Girls segment is growing three times faster than the DS market as a whole, and the top six third-party brands on the DS are targeted at girls. We’ve only just begun to tap into this market.” – Tony Key, vice president of marketing for Ubisoft
Anyone not of the male gender want to comment on this?
October 11, 2008
To be honest, I play Rainbow Six: Vegas 2 almost religiously, so I have no idea where they get the idea that girl gamers don’t want to play what their brothers play. I played most of these types of games before my brother even got out of playing with the Pac-Man and Mario Bros games.
I’m a bit disappointed that Ubisoft has come to such a conclusion, and think they really need to consider asking a few more gamer females before they come out with something like ‘Cooking Mama’ or some such.
I shudder to think of the horrific possibilities.
October 11, 2008
I have to say I have plenty of female friends that would set down and play Rainbow Six, Brawl, Mario Kart, or what ever with me with out thinking twice. I have no clue what Ubisoft was thinking when they made this statement.
October 12, 2008
I think they’re talking more about the younger audience, but i agree, because i know plenty of girls who play Halo and such. The “girl” games that Ubisoft tends to make are those Dogz, Catz, and Horsez and personally I think it’s just a bunch of shovel ware because they make the titles so fast. I remember seeing some cheerleader game at E3 and I laughed. But it’s fine if the developers wants to make a game targeted at the female audience, I just think that the games should be unrelated to gender because it would help sales more.