Ubisoft official Imagine series press release
Ubisoft, one of the world’s largestpublishers, announced its all-new Imagine™ series of games targeted at girls ages 6 to 14 years old. The Imagine line allows girls to explore their favorite interests and hobbies – as indicated in extensive lifestyle research on this audience – in an interactive and entertaining way. Ubisoft’s Imagine series is part of the company’s strategic expansion into the casual video game market.The first in the Imagine line will launch in October 2007 for the Nintendo DS™ system: Imagine™ Fashion Designer, Imagine™ Animal Doctor, Imagine Babyz® and Imagine™ Master Chef. Imagine™ Figure Skater will follow in early 2008.
“Ubisoft is excited to finally offer young girls a line of games that give them the chance to explore their hobbies and interests in interactive and creative experiences,” said Helene Juguet, senior director of marketing at Ubisoft. “Our consumer research revealed that the young girls’ market has been relatively overlooked. We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in.”
Imagine™ Fashion Designer invites players to become hipdesigners handling all aspects of the fashion business, from creating their own line of clothing to directing photo shoots. Online gameplay allows players to share their designs and ideas with friends and fellow aspiring young fashionistas.
Imagine™ Animal Doctor puts young players in the role of a veterinarian, not only by treating and curing all types of animals, but also by creating new facilities to expand the veterinary hospital.
Imagine™ Babyz® is the first simulationfocused on caring for babies. Players take on the challenges of raising a baby throughout all stages of development and will also be able to take and exchange tips and clothing through a unique online component.
Imagine™ Master Chef allows players to create recipes from all over the world using the stylus to prepare, stir and cook ingredients. Players can customize their kitchens with utensils and appliances. Fun mini-games include cooking quizzes and kitchen challenges.
In Imagine™ Figure Skater, players live the life of a champion who needs to balance her life between training, school and friends. Girls take on the role of a professional figure skater and use the stylus to perform jumps, spins and a variety of skating combinations.