“What’s driving the Wii sales is the use of Wii by women, girls and families. It’s a really female-driven platform.” – Ann Hamilton, senior brand manager for Ubisoft

As a man I would like to say this is not true. I do know a lot of women who where non-gamers before the Wii, but there are also a ton of guys who where non-gamers and are now because of the Wii.