UK TV Channel E4 Partners with Nintendo for Mario Kart TV
Channel 4 Sales has announced a new partnership with E4 and Nintendo to celebrate the release of Mario Kart 8 on the Wii U.
One of the new features of Mario Kart 8 is Mario Kart TV, which allows players to share a short video highlight of their best race moments via Nintendo’s MiiVerse social network and YouTube.
The exclusive partnership with E4 gives players an entry to win one of five chances to see their Mario Kart TV footage broadcast on E4 during commercial airtime. In addition, the five lucky winners will also each win a real-life Mario Kart cup.
The competition will be promoted across E4 for the next week, with players having to use Mario Kart TV between Friday May 30 and Monday June 2 to enter. E4 viewers will also be given the chance to win a Wii U.
The partnership was brokered by Matt Waller, Group Partnerships Manager, Channel 4 Sales and Liam Hannan, Communications Manager at MEC.
Danny Peace, Agency Principal, Channel 4 Sales had this to say:
This bespoke partnership with Nintendo and E4 gives viewers a money can’t buy opportunity to win the chance to see their very own game play broadcast in peak-time on E4. It builds upon Channel 4 Sales’ strong track record in creating truly innovative and creative marketing solutions that engage clients’ brands with consumers in a unique way.
Roger Langford, Mario Brand Manager at Nintendo UK said:
Mario Kart TV is a great addition to the Mario Kart functionality and we think it’s something that fans will really enjoy. It’s great to rewatch in detail those key moments in the race, whether it’s getting blue-shelled, exploring the new anti-gravity mode or reliving your victory as you cross the finish line, E4 is a perfect vehicle for highlighting this feature to a young and engaged audience and we’re looking forward to seeing the entries.
Check out some of our videos we’ve created for Mario Kart 8 already. And if you’re in the UK – let us know if you’ll be entering the competition with E4.