Video Games Are Still for Kids
There’s no denying video games and video gamers have become more sophisticated over the last decade. In the 1990s calling yourself a gamer meant two things: You were 12, and you lived with your parents. Today, the average gamer is 33, part of a $7 billion national industry, and, well, possibly still living with his parents.
Just because the gamers grew up doesn’t mean video games are tailored for thirtysomethings. The most successful games sell because, like a great animated movie, they work on a simpler level that both younger and older audiences can appreciate. That’s why the top-selling game on Amazon (AMZN) in January was not Halo 3, or any similar strategy-based shooter; it was Super Mario Galaxy for Nintendo Wii.
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