The most recent trend on the interwebs has seen countless videos posted showing someone having ice cold water dunked on their heads. Thankfully it’s all for charity, and it’s also more fun to watch when it’s someone you know, particularly a celebrity.

This charitable cause has now reached Nintendo of America – check out the video above that shows several Nintendo executives take the challenge, including President Reggie Fils-Aime. Nintendo handled things a little differently, encouraging employees to donate by raffling off the chance to be the one who dunks the execs.

It’s great to see Nintendo involved in this cause, which is to promote awareness of ALS (amyotrophic lateral sclerosis) and encourage donations to research.

Let us know if you’ve been involved in such a challenge, and what you think of seeing Reggie get dunked. We’re surprised no one challenged Mario, who watched on a little too safely from the sidelines.