Washington Post: Nintendo Is Star of E3 Show as Rivals Scramble to Catch Up
For many analysts and fans, Nintendo was something of an afterthought at the video game industry’s annual E3 trade show in recent years.But after a blockbuster launch of its Wii console and its ongoing dominance in the portable game market with its mobile DS handheld game console, the company that brought the world Mario and Zelda is now the company that others are trying to catch.
Nintendo’s competitors, meanwhile, are playing an expensive round of brinksmanship with each other to win back some of the attention. This week Sony cut the price on its PlayStation 3 console by $100. Microsoft recently announced an expanded warranty program for the Xbox 360 console, which could cost the company more than $1 billion….