WII ADDS SPICE TO SUMMER ON LAND, ON SEA AND IN THE AIR
Theme Parks, Cruise Ships and Street Teams Make Wii a Part of Summer Fun
REDMOND, Wash., June 21, 2007 – Leaving home this summer doesn’t mean leaving behind the fun of your Wii™ video game system. Nintendo’s hot-selling system is making appearances in fun locations around the country to give people of all ages a chance to sample it and experience a whole new way to play video games.
“This summer, Wii will be where gamers and their friends and family are gathering to have fun,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “The best way to understand the fun of Wii is to try it for yourself, which is why we’ve made it easy for people to find it in numerous places.”
Some of the places people can find Wii this summer include:
- Six Flags Theme Parks: Wii is the Official Gaming Console of Six Flags parks. Six Flags offers complimentary game playing at Wii gaming stations throughout select Six Flags-branded theme parks.
- Norwegian Cruise Line Ships: Wii systems are currently on all Norwegian Cruise Line ships. The systems are equipped with Wii Sports™, Wii Play™, WarioWare™: Smooth Moves and Excite Truck™.
- Nintendo Street Team: The Nintendo Street Team includes a trailer and two SUVs equipped with all the hottest and upcoming Wii and Nintendo DS™ games. The Street Team will be touring the country attending fairs and festivals, local events and select NASCAR races all summer long to give people the chance to sample games for both casual players and the hard-core gamer. For a complete calendar of where to find the Nintendo Street Team, visit www.nintendo.com.
- The Dick’s Sporting Goods Kick-It 3v3 Soccer Tour presented by Sports Illustrated For Kids: Nintendo will join this 53-city soccer tournament, which runs now through August. Wii systems will be on display showing off sports-themed games like Wii Sports and Mario Strikers™ Charged (after it launches on July 30).
- In Your Travel Bag: Consumers have found that the Wii system is so compact that it can be toted from place to place in a small carry-on bag. That makes it one of the first home video game systems that can easily be toted onto an airplane. So whether you’re traveling by car or plane, off to visit grandma or just get away for a while, everywhere you go, be sure to pack your Wii too.
Since it launched in November 2006, Wii has become a social phenomenon. Wii bowling leagues have sprouted up, retirement communities are using them for recreation and libraries are using them to draw a crowd and create interactive programs that attract younger readers. Wii continues to introduce the world of video games to new audiences, and systems sell out as fast as Nintendo can manufacture them. For more information about Wii, visit www.Wii.com.
The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.