In a world that is shifting more and more online, Black Friday is not just for department stores anymore. It seems that after shoppers missed out on the deals at department stores, they turned to the Internet to find that special gift for that loved one. eBay has announced that the Wii and Wii Fit were the most searched items on the site during Black Friday. Not only where they searched for but sold, 3,171 units for the Wii and 1,059 units for Wii Fit. These numbers make Wii and Wii Fit, one and two, of the top items sold on ebay  during Black Friday. Check the press release, after the jump, for more on eBay’s numbers.

Nintendo Wii Console is The Most Popular Product on eBay

SAN JOSE, Calif.—(BUSINESS WIRE)—Black Friday saw a buzz of shopping activity, as consumers took to their computers to snap up hot holiday gifts. eBay Inc. (Nasdaq:EBAY) companies, including PayPal and, all saw consumers going online for great deals. The companies reported key online shopping trends, popular categories and hot gifts.

“Results from Black Friday show that shoppers continue to turn to the Web for their holiday shopping needs, especially for consumer electronics,” said Jim “Griff” Griffith, eBay Marketplace Expert. “Online shopping is convenient and allows consumers to find the best values and vast selection. Shoppers can visit eBay and to purchase all of their holiday items at unbeatable prices, and can pay quickly and securely with PayPal.”

Shoppers are Clicking for Deals

With money tighter than ever, shoppers are hitting the Web to find the best values for their hard-earned cash. A recent Nielsen study found that 78 percent of adult online users made a purchase on the Web in the past six months.1 Additionally, a recent survey conducted by on behalf of eBay found that getting “great deals” was the most important criteria for shoppers when choosing where to shop online this holiday season.

Shoppers are taking advantage of the great deals on eBay to find must-have gifts. Black Friday online shoppers took advantage of eBay’s great deals, including the Daily Deal, $1 Holiday Doorbusters, Bid from $1 and Microsoft Live Search cashback. Consumers also turned to for their holiday shopping needs, searching most often for Nintendo Wii Fit and Nintendo Wii.

PayPal Customers Cash In on Great Offers

Data from PayPal saw 34 percent more transactions than 2007 and showed a 26 percent increase in online payment volume on Black Friday as shoppers cashed in on exclusive discounts and promotions from some of PayPal’s largest merchants, including Shoppers who use PayPal to make purchases on will receive up to $20.00 off’s already-low prices and free shipping. This exclusive PayPal promotion gives customers’ significant savings on some of the season’s hottest gifts while ensuring that you can pay quickly and securely.

PayPal’s Payflow Gateway data shows that on Black Friday consumers are shopping the most during lunch time, with 11:00 AM to 1:00 PM being the busiest purchasing time for the past three years.

For more information on PayPal’s Black Friday deals, visit or

Hot Products Are in Demand

Consumer spending habits this Black Friday suggest that Consumer Electronics products remain in demand this holiday season. On a GPS sold every nine minutes and an MP3 player every 11 minutes. Additionally, on eBay, the hottest products in this category included the Garmin Nuvi GPS and iPod Touch, with 596 and 415 sold, respectively.

The most searched for product on eBay across all categories this Black Friday was the Nintendo Wii console, 3,171 of which sold on the site. Following it was the Nintendo Wii Fit with 1,059 sold on the site.

Below are some of this season’s most popular gifts based on Black Friday eBay shopping activity:

Consumer Electronics

Garmin Nuvi GPS for an average selling price of $258.

iPod Touch for an average selling price of $298.

iPods/iPod Classic for an average selling price of $235.

iPod Nano for an average selling price of $186.

Video Game Consoles/Video Games

Nintendo Wii for an average selling price of $349.

Nintendo Wii Fit for an average selling price of $140.

Sony Playstation 3 for an average selling price of $355.

Rock Band Video Game Bundle for an average selling price of $100.


Apple iPhone 3G for an average selling price of $547.

BlackBerry Storm for an average selling price of $577.

BlackBerry Curve for an average selling price of $256.

T-Mobile Sidekick for an average selling price of $217.

For more information on eBay’s great holiday deals, visit

About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, and others. eBay Inc. is headquartered in San Jose, Calif.