WiiWare in 2007, Game Boy Gone Forever?
“This year in our marketing you really won’t see much push against Game Boy itself, so it will kind of seek its own level. It’s hard to say in the future if we will ever bring back the Game Boy trademark. It was a big risk for us to actually pass on it and call the new product the Nintendo DS, but it was part of Mr. Iwata’s philosophy that if we’re going to make a radical difference and try to reach a new audience, then we have to change the name… We had to make a break even though we had one of the greatest trademarks in the history of the industry.”
“It may not take until 2008. I’ve seen a couple of ideas that have already been generated even before we went public [with WiiWare]. Whether those are going to be ready or not, I don’t really know. It really depends on the developers. If they have their games ready and they’re of an appropriate quality, then there’s nothing to stop them from launching before the end of the year. It’s just the fact that we only recently gave out the development tools and the development specifications, so most people haven’t even started yet.”
-Senior Vice President of Marketing and Corporate Communications, George Harrison. At last weeks E3