Long-time president of Nintendo of America, Reggie Fils-Aime, has announced his retirement. His successor? None other than Bowser – Doug Bowser, that is.
The news came as quite a shock, as Nintendo posted a video of Reggie’s heartfelt goodbye message to fans. Reggie has been with Nintendo of America for 15 notable years, with nearly 13 of those as president and COO. His last day with Nintendo will be April 15.
Doug Bowser has been named as the new president. His current role is Senior Vice President of Sales and Marketing. Naturally, with a name like Bowser, the Internet has reacted accordingly.
i can’t believe someone named DOUG is taking over nintendo, that’s nuts!!!
— SungWon Cho (@ProZD) February 21, 2019
Shuntaro Furukawa, President of Nintendo Co., Ltd. had his own words to honor Reggie as he bids farewell: “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum.”
You can check out Reggie’s farewell message below.
Nintendo fans, Reggie has a message for all of you. Please take a look. pic.twitter.com/EAhaEl5oEJ
— Nintendo of America (@NintendoAmerica) February 21, 2019
Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”
Nintendo owns a part of my heart forever.
Bowser assures fans that he will “continue to build on [Reggie’s] work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”
Fils-Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006. His time with Nintendo began during the Nintendo GameCube and Game Boy Advance era. His leadership of Nintendo’s largest territory expanded the audience for Nintendo products as phenomena like Nintendogs, Brain Age, Wii Sportsand Wii Fit brought millions of new players to the world of video games. Fils-Aime’s management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch systems. At the same time, he communicated innovative new product features to a mass audience via his strong and affable personality, making him a favorite of media, members of the video game industry and Nintendo fans alike.
During his tenure, Nintendo of America has expanded its physical presence in the U.S., having established a key sales and marketing office in Redwood City, California, and built a new NOA headquarters in Redmond, Washington, that has received awards for its environmentally friendly design.
Bowser is an industry veteran who joined NOA in May 2015 as the Vice President of Sales before being promoted to Senior Vice President of Sales and Marketing the next year. During his time at NOA, Bowser led the sales and marketing efforts for Nintendo Switch, which became the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group. Previously, Bowser was an executive with industry powerhouse Electronic Arts, most recently as the company’s Vice President of Global Business Planning. He also worked at Procter & Gamble in various sales leadership roles in Asia, Latin America and the U.S.