LOS ANGELES, Nov 29, 2008 /PRNewswire via COMTEX/ — Despite Slow Economy Traffic Increases 11 percent compared to Black Friday 2007
PriceGrabber.com(R), a part of Experian, today revealed that economic conditions motivate value-driven consumers which lead to an 11 percent increase in traffic year-over-year on Black Friday. Data from PriceGrabber.com shows that online consumers are taking advantage of promotions on popular electronics including: LCD and Plasma TV’s, Blu-Ray Disc Players, Digital SLR Cameras, Laptops, and Video Game Consoles.
“Prior to the Black Friday weekend, 71 percent of shoppers intended to spend less money this holiday season compared to last year and 66 percent planned to give practical gifts,” said Ron LaPierre, president of PriceGrabber.com. “Thanksgiving and Black Friday traffic shows that value drives consumer spending. Consumers are responding to aggressive promotions and price drops on popular electronics.”
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