This comes from EA’s Ryan Stradling speaking about the 3DS on Nintendo’s site.

“Playing games is about playing with my friends, and I want to know when my other friends are online, and that’s going to give me the ability and it’s also going to let me know what games they’re playing, real-time updates that I can get via that, sports scores because I’m interested in sports, exchanging achievements with other players that are in 3D. When you look at the DS penetration rate, there’s going to be a lot of friends for me to go talk to and communicate with.”