SANTA MONICA, Calif.–(BUSINESS WIRE)–Genius Products, Inc. (OTCBB:GNPI) “The Company” announced today its expansion into the publishing and distribution of video games. Genius’ management team has extensive experience in the video game industry and this growth opportunity is an example of how the company is increasing revenue and earnings growth through new and expanding brand and content partnerships as well as co-productions.
“Our management expertise in the development, marketing and distribution of video games creates a tremendous growth opportunity for Genius,” said Trevor Drinkwater, President and CEO of Genius Products. “As planned, this marks the beginning of our entrance into the fast growing and exciting interactive software category and the expansion of our distribution expertise in multiple entertainment based product categories.”
Stephen K. Bannon, Chairman of Genius Products said, “In 2008, we enter phase two of our aggressive growth strategy which will focus on revenue growth and improvements in margin through brand and content partnerships, content production, intellectual property ownership, and the acquisition of additional revenue streams. Our planned entry into video games is a great example of value creating, higher margin opportunities we will continue to aggressively pursue in 2008 and beyond.”
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